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SEO Issues

Search engine optimization is paramount in today's digital landscape, and while Acme's platform is reasonably optimized, there are evident gaps. For starters, there are missing meta tags across various pages. These tags play a crucial role in how search engines interpret and rank content. The absence of proper meta descriptions, titles, and alt tags for images can hamper visibility in search results.

Furthermore, Acme's sitemap appears outdated. An up-to-date sitemap helps search engines crawl and index content efficiently, ensuring all pages are considered. Regular audits and updates to the sitemap, especially after major content updates, are imperative.

Mobile responsiveness is another area of concern. With a significant portion of users accessing websites via mobile devices, ensuring an optimal mobile experience is no longer optional. Some pages on Acme's site exhibit layout issues on smaller screens, which can affect both user experience and SEO rankings.

Lastly, page load speeds, especially on mobile networks, can be optimized further. Compressing assets, employing a Content Delivery Network (CDN), and optimizing scripts can significantly enhance load times, benefiting both users and SEO.


  • Meta tags can be improved to include images and follow good SEO practices such as not using very long titles as is currently done for blogs.
  • Structured data helps search engines understand what your site is about. This can lead to your site being included in more search results.
  • As you can see in the image examples above, some are lacking alt attributes, or the quality of descriptions is poor, which hurt both SEO and accessibility.
  • It looks like something went wrong when defining aria-labels for links that open in a new tab. The use of (opens in a new tab) is ok, but it should not be preceded by undefined. A better approach is actually to not use an aria-label in this case at all since screen readers should use the link text. We can then follow the text with the “opens in a new tab” instruction that is visually hidden.
  • Blog posts are not using the accessibility technique above for links that open in a new tab.